Search Engine Marketing (SEM) Solutions

Gnarly Crumb will design and manage a custom Search Engine Marketing (SEM) strategy for you based on your Internet Marketing budget, costs, volume and your competition. It is important to note that your budget will play a key role in determining the scope of the strategy that we develop because many of the services described below will have a more dramatic effect on search visibility if you are willing to pay more for placement. Internet Marketing is a measurable advertising medium, and the results that you earn are directly associated with the investment you make into the available solutions. Once we understand your budget, goals and objectives, Gnarly Crumb will provide a customized SEM strategy that may include a combination of the following solutions:

Keyword Analysis ($149 for 10 keyword phrases)

Using powerful research tools, a Keyword Analysis will identify the competitiveness and traffic levels of the suggested keyword phrases. This will provide valuable data in order to finalize the selection of targeted key words and phrases for SEO or Pay-Per-Click (PPC) purposes.

Gnarly Crumb will provide a Keyword Analysis as a stand-alone report or as part of an ongoing SEM strategy.

Search Engine Ranking Reports ($99/month)

The Search Engine Ranking Reports are typically considered the most valuable reports in our arsenal as it tracks and monitors the results of your SEO/SEM efforts on Google, Bing and Yahoo. Our ranking tool scans the Search Engine Results Pages (SERPs) for up to 10,000 pages and 60 keywords and tracks those selected rankings over time for comparison.
You will be able to compare your site performance against that of your competitors, see at a glance how much traffic those keywords have generated, and then use this knowledge to improve your own rankings.

Gnarly Crumb will provide Ranking Reports as a stand-alone monthly service or as part of an ongoing SEM strategy.

Competitor Analysis ($299 each)

A Competitor Analysis will provide an in-depth study of the on-page and off-page optimization factors of a high-ranking website to analyze how and why that website is faring on the search engines. It also helps in identifying the phrases that the other successfully marketed websites are targeting. This will provide valuable data in order to finalize the selection of targeted key words and phrases for SEO or PPC purposes.

Gnarly Crumb will provide a Competitor Analysis as a stand-alone report or as part of an ongoing SEM strategy.

Directory Submissions ($49 each)

Web Directories are sites that list websites by categories and subcategories. Web directories typically allow the site owners to submit their domains for inclusion and have editors review and approve those submissions. Any inclusion fees charged by the directory are not included in our fees and are paid directly by the site owner.

Gnarly Crumb will complete the Directory Profile for your website and submit your site by hand.

Pay-Per-Click (PPC) Management (hourly or % of monthly budget)

Pay-Per-Click (PPC) advertising allows website owners to purchase sponsored links or advertisements that appear above, below, or adjacent to the organic results on the Search Engine Results Pages (SERPs) or anywhere else within the advertising network. The more competitive the targeted keyword phrase (for example “meditation” or “yoga”), the higher the associated cost per click.
With the explosion of Social Media, Pay-Per-Click advertising opportunities now exist beyond the traditional search engines, and now include sites such as Facebook, Twitter, YouTube and more. See our Social Media Management services for more information.

Gnarly Crumb provides Pay-Per-Click Management services to setup and monitor the results of your PPC campaigns and to adjust those campaigns where necessary to maximize the visibility within your monthly budget. We offer flexible payment options designed to find a perfect balance between your monthly ad spend and the services that we provide.

Landing Pages ($299 each)

A landing page is a single page on a website designed to capture visitor information or to prompt a call to action. Poorly designed landing pages can expect lower conversions. Landing pages are used in conjunction with Pay-Per-Click or email marketing campaigns, and also for give-aways such as whitepapers. The idea is to minimize all distractions or links to any other pages and direct the visitor to a specific action or to provide you with a targeted lead. Split-testing a campaign in conjunction with analyzing analytic data provides a valuable means to measure the effectiveness of a campaign.

Gnarly Crumb will design and implement a custom landing page in conjunction with a customized Content Development and SEO/SEM strategy.

Press Releases (400-500 Words – $149)

News sources like Google News refresh their content on a monthly basis. This means after 30 days, your Press Release will no longer be visible or provide backlinks to your website. We recommend writing and distributing press releases on a monthly basis in order to keep your organization pertinent to bloggers, journalists, and consumers.

Gnarly Crumb will prepare your next Press Release as a stand-alone service or as part of an ongoing customized Content Development and SEO/SEM strategy.

Press Release Distribution

Once your press release has been completed, Gnarly Crumb will submit the article to our Press Release Distribution services.

Standard ($199)

Your news release is sent to thousands of news outlets making it easy for people to find you.

Deluxe ($249)

Your news is optimized for search engines on the world’s most highly-rated news release service for SEO making your organization easier to find. Submit a press release and your news is sent to premium news sites like StreetInsider and the International Business Times.

Ultimate ($449)

Your news goes to premier news outlets like the New York Times, USA Today and more, through the Associated Press. Include video, attachments, images and links to engage your customers and encourage people to share your story.

Financial ($599)

Your news will appear on top business and financial sites including Yahoo! Finance, Bloomberg, the Wall Street Journal and more. Publicly-traded companies can reach the investors, analysts and financial journalists important to their business.

Banner Ads ($99 each)

The most common type of banner advertising is shown near the top of the web page. If this is a paid banner, it is usually the only banner ad that appears on the page. This type of banner space is usually sold by number of impressions (banner views) or by click-through, (the visitor clicks on the banner and taken to a landing page for more information).

Gnarly Crumb will design an effective custom banner ad as a stand-alone service or based on your customized SEM strategy.