Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is an ongoing process designed to raise a website’s ranking in the Search Engine Results Pages (SERPs) for natural or organic listings. Gnarly Crumb understands that a successful website requires a comprehensive and strategic approach to website development and promotion to ensure that your website is not only function-rich and eye-catching, but that it can be found by website visitors who are looking for the products and services that your organization provides.

The major benefit of SEO comes by way of organic search engine results, which means your site appears near the top of the Search Engine Results Page for various keyword phrases without any capital investment from you. This is our long-term goal.

 

SEO Services

Website Audit

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While it is most cost-effective to build your website from the beginning with search engine optimization in mind, Gnarly Crumb can evaluate and recommend changes to your existing website after the development cycle to achieve the same visibility results built around the keyword analysis. If you are considering a new website or a site redesign and upgrade, be sure to check out our WordPress Website Design and Development services and then contact us to discuss the possibilities.

A Website Audit of your existing website will provide a rigorous SEO review. Our SEO team will analyze the site, identify any areas that should be improved in order to increase traffic, and make recommendations for changes to content, code, or any other issues that may affect the site’s performance. Implementation of recommended changes is not included in the cost of the audit. Gnarly Crumb typically provides a Website Audit as a stand-alone service as a the first step in a customized SEO strategy.

On-Page SEO

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On-Page SEO is the process of optimizing a single piece of content, like a web page or blog post, within your existing website. This optimization takes place in the form of keyword usage, titles, page descriptions, and hyperlinking to other page content within the same website. Keyword analysis is a critical step to ensuring that your website is optimized for the search engine robots. Your website code—including meta tags, titles, descriptions, and alt tags, as well as the marketing copy—must use these keywords effectively to ensure greater visibility by the search engines.

Gnarly Crumb provides On-Page SEO services as a stand-alone service or in conjunction with a customized Content Development and SEO/SEM strategy.

SEO Management

Reputation Management

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Reputation Management is the practice of shaping the public perception of an organization, business or product by influencing the online information about that organization or product. These types of campaigns increase the visibility of positive opinions or decrease the visibility of negative opinions. Actively monitoring Social Media outlets and responding quickly to comments in a positive fashion requires a significant amount of time and resources; this services is typically reserved for very large budgets or very well established Internet Marketing efforts. Gnarly Crumb provides Reputation Management services in conjunction with a customized Content Development and SEO/SEM strategy.

Off-Page SEO

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Off-Page SEO is the process of optimizing your web pages outside of your website by building backlinks from other sites that point back to your site. Each backlink then becomes a “vote of confidence” of your site as an authority on a particular topic. The higher the number of backlinks to your site, the better your search engine results. Link building strategies involve targeting high page ranking websites to link back to your site, using a variety of link texts, guest blogging on similar websites or niche blogs related to your site, and participating in forum discussions where you can provide a signature block with a link back to your site. Gnarly Crumb provides Off-Page SEO tactics in conjunction with a customized Content Development and SEO/SEM strategy.